Wellness Tourism Motivates Tourists to Participate
DOI:
https://doi.org/10.18311/jmmf/2023/33394Keywords:
Wellness tourism, Motivation, Rajasthan, India, HotelAbstract
Wellness tourism has the potential to increase community job possibilities while also helping society financially. Despite its lengthy history and economic benefits, wellness tourism receives little attention in the literature. There is very limited research taken place that drive tourists to take part in wellness tourism in Rajasthan, India, where the industry is rapidly increasing. This study aims at finding out why domestic visitors in Rajasthan, India, are interested in wellness tourism. In Rajasthan, a study of potential wellness tourism participation is being conducted. The data was gathered in both an offline and online mode, and the data was processed and analyzed using the SPSS software. To analyze the differences, ANOVA tests were used. The motivating variables in the wellness tourism setting, as well as travelers’ intentions to take part in wellness tourism,were investigated in this study. The behavioural intention of tourists to visit a wellness tourism site was used to characterize their desire to attend. Electronic and paper surveys were used to conduct self-administered surveys. Statistical studies were carried out in order to determine the link between behavioural intention to visit and incentive components. Using factor analysis, several motivating item factor structures were discovered.
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