THANNIKKOTTU, D.; DUA, G.; DESAI, A. K. A Systematic Literature Review on Humour Advertising: The ADO Model Approach. SDMIMD Journal of Management, [S. l.], v. 14, n. 2, p. 1–16, 2023. DOI: 10.18311/sdmimd/2023/32653. Disponível em: https://www.informaticsjournals.com/index.php/sdmimd/article/view/32653. Acesso em: 9 may. 2024.