SHUKLA, S. S. Penetration in Rural Market: Private Players Enigma. SDMIMD Journal of Management, [S. l.], v. 1, n. 1, p. 49–59, 2010. DOI: 10.18311/sdmimd/2010/2800. Disponível em: https://www.informaticsjournals.com/index.php/sdmimd/article/view/2800. Acesso em: 30 apr. 2024.