Determinants of Domestic Tourism Growth in India


  • The University of Nottingham, Jalan Broga, 42500 Seminyih
  • The University of Nottingham, Jalan Broga, 42500 Seminyih



Domestic, Tourism, Sustainable, Destination, Growth.


In this paper we aim to empirically identify the determinants of tourist destinantion by domestic tourists that leads to growth of tourism in Indiagers in India . Our sample, broadly. from the south revealed that climate and destination management inclusive of destination marketing and image had influenced the choice of consumers. The findings are significant in policy implications, particularly for the tour managers as well as advertising agennts and to a certain extent in government policies. In particular, we urge the Ministry of tourism to price tourism pacakges based on affordability of the consumers through discounts and promotional offers.


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How to Cite

Nair, R. B., & Ramachandran, J. (2016). Determinants of Domestic Tourism Growth in India. SDMIMD Journal of Management, 7(1), 49–55.



Research Papers