Teenagers’ Intention on Sustainable Development- A Food Delivery App – Based Analysis

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  • Research Scholar, The ICFAI University, Jamdoli, Agra Road, Jaipur - 302031, Rajasthan
  • Professor, The ICFAI University, Jamdoli, Agra Road, Jaipur - 302031, Rajasthan




Digitalization, Environment Sustainability, Food Supply Chain, Online Food Application, Teenagers


Digitization in the food supply chain to address concerns such as food waste being the indirect goal triggered towards zero hunger by having food for all. To achieve environmental sustainability and utility development, food supply chain procedures must be digitalized. As a result, the study examined sustainable issues that need to be addressed and identified the role of technology in the food supply chain network to reduce food waste. The study is addressing the role of technology in the food supply chain network from the production to the consumption phase. This study is identifying the inclination of teenagers towards environmental sustainability which will give a roadmap for online food applications in India as India is a youth-oriented country with 1.2 billion in number. The study is based on quantitative analysis of the data collected from teenagers (13-19 years) through questionnaires and analysis with the software SPSS 22 and Minitab. The study is having correlation design to investigate the relationship between technology and environmental sustainability in the supply chain network of online food service providers to reduce food waste.


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Author Biography

Vidhu K. Mathur, Professor, The ICFAI University, Jamdoli, Agra Road, Jaipur - 302031, Rajasthan

Dr. Vidhu Mathur, MBA, Ph.D

He has over 20 years of experience in academics. His research and teaching interests are Marketing, Strategic Management and Leadership issues in Small and Medium Enterprises. He has published his research in various national and international journals, and attended various seminars and conferences. Notable among them are “Social Entrepreneurship and Institutional Environment in an Emerging Economy” published in the International Journal of Social Entrepreneurship and Innovation (an International Journal included in SCOPUS) and ‘Urban Solid Waste Management in India – A Case Study of Nagpur city’ at‘Waste – the Social Context Conference’, organized jointly by the Edmonton Waste Management Centre, the City of Edmonton and University of Alberta at Edmonton, Canada.




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How to Cite

Mathur, P., & Mathur, V. K. (2023). Teenagers’ Intention on Sustainable Development- A Food Delivery App – Based Analysis. SDMIMD Journal of Management, 14(1), 79–89. https://doi.org/10.18311/sdmimd/2023/32470