Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success

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Authors

  • Lecturer in Marketing, TUM School of Management, Chair of Marketing, Munich ,DE

DOI:

https://doi.org/10.18311/sdmimd/2022/31314

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Author Biography

Balachandar Kaliappan, Lecturer in Marketing, TUM School of Management, Chair of Marketing, Munich

 

 

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Published

2022-01-09

How to Cite

Kaliappan, B. (2022). Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success. SDMIMD Journal of Management, 13(2), 75–76. https://doi.org/10.18311/sdmimd/2022/31314

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Section

Book Review