T. S., Rakesh, Research Scholar, University of Mysore, Mysore And Asst.Professor, Department of Commerce, S.D.M. College (Autonomous), Ujire, Karnataka, India

• Nitte Management Review Volume 10, Issue 2, December 2016 - Articles
  Factors Influencing Buying Behavior of Consumers of Domestic Soft Drinks: A Case Study
  Abstract  PDF