Self Reporting Method in Business Surveys
Keywords:Dual Frame Sampling, Self Reporting, Telephone Cluster Sampling, Web Based Design.
AbstractThis article reviews the role of self reporting (SR), by survey respondents in business research, given the now widely spread web and online facility with readily accessible panels. In this context, it outlines (a) the effects of response format (b) uses of SR information (c) dropout pattern on the web, together with affecting factors and (d) dual frame sampling for rare groups. Relevant empirical evidences, wherever necessary, are cited.
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