Volume 1, Issue 2, September 2010
Published:
2010-09-01
Editorial
-
Editorial
Abstract views: 65 times| Download: 53 times| https://doi.org/10.18311/sdmimd/2010/2803
Articles
-
Identifying Opportunities to Improve Sales Performance of Diamond Jewelries in Coimbatore
Keywords:
Marketing, Consumer Behavior, Diamond Jewelries. -
Sustainable Marketing Strategies for the Micro, Medium and Small Scale Industries of West Bengal - An Empirical Study on Bamboo Artifacts
Keywords:
Micro, Small and Medium Enterprise, Bamboo Artifact, Marketing Strategy, Value Chain Analysis. -
Quality Awards as Motivators in Achieving Total Quality Management
Keywords:
TQM, India, Quality Award, Motivators. -
Customer Service Quality Gap in Food Retailing: An Empirical Study in Bangalore
Keywords:
Customer Gap, Service Quality, SERVQUAL, Organized Food Retailing, Supermarket.
Book Review
-
The Devil's Casino: Friendship, Betrayal, and the High Stakes Games Played inside Lehman Brothers
Abstract views: 69 times| Download: 71 times| https://doi.org/10.18311/sdmimd/2010/2809
Case Study
-
To be or Not to be a Leader
Abstract views: 65 times| Download: 70 times| https://doi.org/10.18311/sdmimd/2010/2810