Tata Nano - A Giant Leap for a Small Car?

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Authors

  • Marketing and Dean Administration SDM Institute for Management Development, Mysore ,IN
  • Infosys Technologies Limited, Banagalore ,IN
  • Management Traniee, Essilor India(P) Ltd, Bangalore ,IN

DOI:

https://doi.org/10.18311/sdmimd/2012/2752
Soicalisation, Orientation & Development

Abstract

"I would like to announce that the standars car will have a dealer price of Rs. 1 lakh only, I just want to say that because a promise is a promise."

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Published

2012-03-01

How to Cite

Gayathri, H., Rai, S. C., & Hemadri, S. S. (2012). Tata Nano - A Giant Leap for a Small Car?. SDMIMD Journal of Management, 3(1), 37–44. https://doi.org/10.18311/sdmimd/2012/2752

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Case Study