A Study on Consumer Satisfaction towards Reliance Retail Market in Erode City
Authors
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PG Department of Commerce (CA), Vellalar College for Women, Erode, Tamilnadu ,IN
M. Prema
DOI:
https://doi.org/10.15613/hijrh/2019/v6i1/183886Keywords:
Chi-Square, Factors, Perception, Retailing, Satisfaction.Abstract
Retailing is one of the booming marketing sectors in India which contributes a vital role in terms of economy and work force. Every retailer has their own policies and strategies to acquire more number of consumers with quality and cost effectiveness. This study has been carried out to find out the personal perception and overviews of consumers about Reliance retail market in Erode city. The research is descriptive in nature. The collected data are analyzed by using the statistical tools such as percentage analysis, chi-square analysis and weighted average analysis. This study pointed out that the grocery items are purchased in huge quantity when compared to other products and the major problem faced by the consumers is a long waiting time in billing for their purchased products.
References
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