Factors Influencing Selection of Low Cost Airlines with Reference to Coimbatore Airport

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Authors

  • R. Indra
     Department of Commerce, Chikkana Government Arts College, Tirupur – 641602, Tamil Nadu ,IN
  • C. Malleshwaran
     Department of International Business, Chikkana Government Arts College, Tirupur – 641602, Tamil Nadu ,IN

DOI:

https://doi.org/10.15613/hijrh/2019/v6i2/190586

Keywords:

Economy, Low Cost Airlines, Low Fare and Service Quality.
Social Science

Abstract

Transport is one of the important infrastructures needed for the all round development of the nation. Among various ways of transport namely road, rail, air and waterways, the airways contributes more to the global network of the countries. The recent beginning of low cost air carriers in early 1900s, led to the improvement in its value chain with reduction in cost and excellent customer service. Industry specialists and consumers believe that low cost airlines have benefitted the industry by providing low fares and made air travel affordable and economy. In this background, the present study focuses on the factors influencing selection of Indian low cost airlines with reference to Coimbatore airport.

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Published

2019-12-01

Issue

Volume 6, Issue 2, July-December 2019

Section

Management

 

References

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