Rudramurthy, B. V. “Target Costing As an Effective Tool for Retail Pricing: An Exploratory Research”. DHARANA - Bhavan’s International Journal of Business 1, no. 1 (July 23, 2007): 18–21. Accessed April 30, 2024. http://www.informaticsjournals.com/index.php/dbijb/article/view/17634.