RAJU, T. V.; GOPAL, R. K. CRM - Scope and Challenges in B-To-B Markets. DHARANA - Bhavan’s International Journal of Business, [S. l.], v. 2, n. 1, p. 23–27, 2008. Disponível em: http://www.informaticsjournals.com/index.php/dbijb/article/view/17940. Acesso em: 5 may. 2024.