A Study on Green Marketing Practices of Quick Service Restaurants at Bengaluru

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Authors

  • Sumithra Sreenath
     Professor, M P Birla Institute of Management, Bengaluru – 560001, Karnataka ,IN
  • K. Anusha
     Guest Faculty, Canara Bank School of Management Studies, Bengaluru – 560048, Karnataka ,IN
  • Macwin Buthello
     Alumni, M P Birla Institute of Management, Bengaluru – 560001, Karnataka ,IN

DOI:

https://doi.org/10.18311/dbijb/2023/33968

Keywords:

Cafes, Energy Management, Green Practices, Quick Service Restaurants, Recycling, Waste Management

JEL Classification Code: M30, M39

Abstract

Eating out is one of most liked habits of human community worldwide. In today’s scenario, going out and eating food is considered a favourite activity, people celebrate life events like birthdays, anniversaries, and family get-togethers, and spend quality time enjoying the ambiance, and special delicacies made by expert chefs. There is also specific reason like friend meetings, and formal and informal meetings happen at restaurants. Themed cafes are popular like “a lot of things happen over a cup of coffee” café coffee day, Star Bucks where the general public sits and works with laptops, discusses official/unofficial matters, and stay for long hours. The present study aims at understanding the consumer perspectives of green practices at quick service restaurants, as the globe is moving towards green initiatives to protect/save the planet for the main kind. It is also well understood that in India, the middle-aged and adolescent segment visits restaurants /cafes more often. The study entirely focuses on examining the Green Practices that are used by Quick Service Restaurants (QSR). The data was collected online by using google forms. The findings land on the perspective that most are using environment-friendly processes in some or the other form.

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Published

2023-10-26

How to Cite

Sreenath, S., Anusha, K., & Buthello, M. (2023). A Study on Green Marketing Practices of Quick Service Restaurants at Bengaluru. DHARANA - Bhavan’s International Journal of Business, 14(Combined Issue), 27–36. https://doi.org/10.18311/dbijb/2023/33968

Issue

Volume 14, Combined Issue, 2020-2023

Section

Articles

License

Copyright (c) 2023 Sumithra Sreenath, K. Anusha, Macwin Buthello

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

 

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