Our Iceberg Is Melting


  • Department of Management, Redmond, United States


Prof. John Kotter says “Management books are read only by a limited number of senior people in any organization, including B-schools, whereas Leadership has to go deep in the system to secure the best transformation change.

“Our iceberg is melting” has been acknowledged as a book to be read by everyone from CEOs to high school students. This is a gem, US defense department ordered five hundred for the staff distribution.


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Marketing Management

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