Strategic Business Models for Operating System - An Analytical Study


Affiliations

  • Manipal University, BMRC, Bangalore, India
  • M. P. Birla Institute of Management, Bangalore, India
  • KLE's S. Nijalingappa College, Dept. of Commerce, Bangalore, India

Abstract

Business model establishes linkage between strategy planning and implementation. Business models in software industry are unique in many ways. One is uniqueness of value chain of software industry. Secondly, software product users are manufacturers of software for open source based software. The changes in the product are identified & modified by customers themselves under open source software environment. Operating system software belongs to system software category. System software is created and made available to customers in various forms. Operating systems are designed for Desktops/Laptops and Servers. The major players in this industry are Microsoft, Linux and Mac. Under Desktop category, Microsoft (MS) and Mac are the major players. Each of these major players have unique business model. This study attempts to understand and analyze the existing business model and a conceptual business model is proposed using activity based approach for operating system products.

Keywords

Business Model, Operating System, Activity Based Approach, System Software.

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References

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