Application of TQM in Resolving e-Commerce Challenges

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Authors

  • H. Parshuram
     ,IN
  • Sunny Oswal
     ,IN

Keywords:

TQM, e-Commerce, Penetration, Security, Internet Users and Consumers.

Abstract

e-Commerce is facing a number of challenges today. Although, the future of retailing in India lies in e-Commerce, its current penetration is not encouraging. The giants and the pioneers in e-Commerce are struggling today with a number of issues. These issues and many other challenges can be resolved with the help of the doctrine of TQM. The study addresses to various quality issues of the web sites which are neglected to fulfill the requirements of the customers, and propose Total Quality Management (TQM) implementation as the best solution to sort out the issues.

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Published

2017-12-06

How to Cite

Parshuram, H., & Oswal, S. (2017). Application of TQM in Resolving e-Commerce Challenges. DHARANA - Bhavan’s International Journal of Business, 8(1), 22–27. Retrieved from http://www.informaticsjournals.com/index.php/dbijb/article/view/16102

Issue

Volume 8, Issue 1, January-June 2014

Section

Research Articles

 

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